What is the Process of Discovering a Franchise?

When you decide to start exploring a franchise business alone, you will be overwhelmed with the options that are available. Our process of discovery takes some of the burdens from the process.

What makes our process different than other franchise brokers or the franchisor’s process alone?

It starts with getting to know you by taking our Business Builder Assessment guide. This will give us an idea what you are good at and where you excel. We want to find a franchise that can fill in the gaps where you are not as strong.

Next, we perform a market study into the area you desire to operate your business. These demographics will help us determine what products or services have the best chance of success!

After we determine what type of business will work for you and your market, we start our search and present several concepts for you to provide your feedback. (this is where the fun begins!)

But we don’t stop there! We then educate you on the Franchise Disclosure Document and point out strengths and weaknesses of each franchise concepts and how they compare to others. We look at the data first and what the franchise actually has to disclose – not only the sales and marketing material.

We will attend conference calls with the franchisors to make sure your questions are answered to your satisfaction.

We walk you through ways to validate the franchisor’s claims through interviews with other franchisees in the network.

By the conclusion of the franchise of our process our goal is to have you answer the following questions:

  1. How much is it going to cost me?
  2. How much money can I make?
  3. How quickly can I make it?
  4. What are other people saying about it?
  5. How will I be supported?
  6. Can I see myself doing this?

When you can answer those questions, you will have found a franchise that is right for you.